From the e-advertising class, I had learned something new in my university life. This class is quite interesting because lecturer teaching in a different way compare with other lecturers. It is because she teaches by explained the points from the slide. She is not just keep reading from the slide. It does really make me more focus on what lecturer had explained in the class.

Besides that, lecturer lets us create our own blog to finish our assignment in that blog we created. It also different compared to other assignments that we did before. Furthermore, the group assignment for this class is more tough and more challenge for me. It is because we have to cooperation with the students those taking marketing course since I from communication course. But the way two different courses have different conception toward the e-advertising. As an account planner my agency, I had met our client from outside, it make me more experiences that how we have to prepare while meet a client from other company.

The slides that lecturer given is quite simple and short. It is for our own good that we can concentrate while lecturer teaching. But it makes us face in trouble because the references in library are limited and some of us can’t borrow from there. Thus, we have no other ways to learn more and knows more based on the slide given.

As conclusion, this class was interested and challenged. It makes me spend more times and mind to finish our tasks and understand the syllabus as more as possible. I hope that what I had learned from this class is useful in my further life when I working.

What I had learned in the electronic advertising class was the definition of advertising and marketing. As for example, the definition of marketing is the process of planning and executing concepts, pricing, distribution, and promotion of ideas, goods, and services. Not only that, four types of media.

I also learned marketing mix which is 4P’s (product, place, price and promotion). Furthermore in the topic of marketing mix, I learned how the marketers use behavioral characteristics to cluster customers into market segments. Market segmentation is divided into three segmentations which are geographic, demographic and behavioristic.

I learned the consumer behavior and how to influences on consumer behavior. The factors advertisers weigh when considering digital interactive media and direct mail and how they using digital interactive media and direct mail. How they use the media to advertise or promote the product.

I learned how to create a blog and updated my blog. What is interesting part in this class is I learned how to face and present to our lovely client. I also learned how to produce a great poster and flyers with my group. Cooperation and hard work have to practice in the group work to successfully produce a great work. We learned to be confidently and better practice before the presentation. I got the experience of using the photoshop and time management is very important. Don’t ever do the things last minute and prepare well before presentation.

The thing I must learn is how to use the complicated photoshop software to create a great poster and flyers.